O’Blaney Rinker Announces Partnership with Agency Custom

O’Blaney Rinker Associates are pleased to announce a new partnership with Agency Custom. This partnership will offer our clients a plethora of new custom built lighting options and solutions to choose from, whatever the application may be.

Agency Custom represents the world’s most exceptional custom fabricators for the architecture and design community. These manufacturers require exceptional fit and placement when addressing custom architectural and design solutions. Agency Custom understands the intricacies and complexities of working with the creative, and often long sales cycle manufacturers. They have spent over a decade developing a refined approach to success. Their elite manufacturers are committed to realizing distinctive visions from design to fabrication, installation and beyond.

O’Blaney Rinker Announces Representation for Cerno

O’Blaney Rinker Associates are pleased to announce representation for Cerno in the New York and New Jersey areas.

Based in southern California, Cerno produces quality and performance-driven LED lighting inspired by the creative culture and natural environment of Laguna Beach. Creating decorative, architectural, and custom fixtures for almost a decade, Cerno’s aesthetic is an intersection of modernism and contemporary design.
Their fixtures are minimal, as every feature has a purpose and is executed elegantly with authentic materials. The following sconces and pendants are just a small sampling of Cerno’s custom and unique designs.

By focusing on responsibly sourced materials and imaginative forms, Cerno merges energy efficient technology with beautiful proportions and superb craftsmanship.


For more information on Cerno’s custom lighting or their variety of unique contemporary lighting designs, contact us at 212.577.2552 or email us at O’Blaney Rinker

LaMar Joins Clear-Vu Lighting

LaMar Lighting’s operations have moved to Autronic Plastics’ 100,000 square foot state-of-the-art manufacturing facility in Central Islip, NY. They have joined API’s Clear-Vu Lighting, Clear-Vu Medical, and Clear-Vu Media divisions to manufacture innovative LED lighting solutions for the commercial, industrial, transit, life sciences, and construction product industries.

Well known for LaMar LED and Occu-Smart,  LaMar will continue their foundational work of American designed, engineered, and manufactured lighting products for commercial and industrial applications with increased capabilities made possible by API’s state-of-the-art facility.

About Autronics Plastics, Inc.
Founded in 1953, Autronic Plastics, Inc. (API) has grown from a small plastic molding company to an industry-leading, custom injection molder known for its service, creativity, technology, and commitment to excellence. Today, API is a manufacturer for a variety of technologically advanced markets and expertise in processing high-performance engineering resins and manufacturing high quality, precision parts have made it the plastic injection molding OEM of choice. The ISO 9001:2015 certified facility is the home of API’s corporate headquarters, design & engineering, tooling, manufacturing, assembly, and distribution.

About Clear-Vu Lighting
Clear-Vu delivers innovative solutions using the most advanced technology for superior lighting quality, performance, and energy efficiency to clients ranging from municipalities, state agencies, and utilities to pharmaceutical manufacturers, large scale construction companies and start- ups alike. Visit

About LaMar Lighting
LaMar is more than a manufacturer of LED and fluorescent lighting fixtures. We develop and deliver a customized product that tailors any lighting to fit your needs, whether in a commercial application or a residential setting. LaMar Lighting is committed to producing high quality LED luminaires using state of the art components, and we’re proud to say we are “Made in the USA.”

“We are excited to integrate a Long Island manufacturer with a strong lighting legacy into our advanced production capabilities,” stated Daniel Lax, Founder and CEO, Clear-Vu Lighting, “LaMar Lighting and its brands LAMAR LED, and Occu-Smart® have a history of success in the commercial lighting market. These products, combined with Clear-Vu Lighting’s MTLX, Flex SLS, and cleanLED will round out the national market’s lighting line card.”

Jeff Goldstein, CEO of LaMar and his team, have joined API to continue expanding on the legacy created with the LaMar Lighting customer base. “We are excited to have many of the LaMar staff joining the API product family,” stated Jeff. “We can continue to serve our long-term customer and sales rep base and utilize API’s resources to expand our collective product lines.”

Contact us at 212.577.2552, live chat with us, or email us at O’Blaney Rinker for more information on LaMar and Clear-Vu Lighting products.

Gantom Provides Lighting Tricks and Treats

We’re officially in the middle of spooky season and Gantom Lighting & Controls provide all the lighting tricks and treats for haunted attractions!

The Winchester Mystery House (shown below) was one of their first major haunted attractions to put Gantom products to the test. A mix of Precision Z Spotlights in various colors and DarkBox Flickers were used to bring life to the scenery.

The Precision Z Spotlight produces a concentrated point-source light equivalent to traditional 20W halogen fixtures in a highly energy and space efficient package. The fixture’s modular design allows it to be swapped with other fixtures without the hassle of cutting wires, allowing for fast design changes and reconfiguration. The industrial machined aluminum chassis gives the Precision Z an elegant form yet functions as a rugged shell and heat sink to protect the LED and core electronics even in outdoor applications. Internal driver circuitry ensures constant output over a wide range of input voltage and extends the fixture life beyond 50,000 hours. DOWNLOAD SPECS »

The DarkBox Flicker is a powerful, yet easy to use, special effects pattern generator and dimmer for LEDs. Single button operation allows the user to easily select different output patterns such as candle flicker, power surge flicker, blink, strobe, and brightness levels. Clicking the button cycles through the various modes while holding the button down chooses the brightness of each mode. Over 15 mode and speed combinations to choose from. The DarkBox Flicker’s memory allows the device to resume the previously selected pattern even when power is cut and restored.  DOWNLOAD SPECS »

Contact us at 212.577.2552 or email us at O’Blaney Rinker for spooktacular lighting products!

O’Blaney Rinker Associates Celebrate 10 Years!

The O’Blaney Rinker team reunited (with safe social distancing) to raise their glasses to O’Blaney Rinker Associates’ 10 year anniversary. In a large spaced-out setting at an Upstate restaurant, the ORA team surprised James O’Blaney and Caroline Rinker with a bottle of Rare Champagne to celebrate the special occasion.

According to Jessie Grillo, Inside Sales Manager, “What James and Caroline have achieved through careful management of this company and our team is much like the methodical development of fine Champagne. The grapes of any great vintage must persevere through harsh conditions of drought or cold. Like vintners, James and Caroline have blended and tended their company, adding just the right elements at the right times for taste and effervescence. They offer a singular, sparkling presence in our lives as employers as well as in the lighting industry.”

Harvest 2010

The scene is a crowded, crazy Greek restaurant in New York when James made an ambitious pitch to Caroline: “What do you think about becoming partners in our own lighting agency?” After some thought, Caroline agreed. Both quit their respective companies and on September 10, James, his wife Diana, and Caroline officially formed O’Blaney Rinker Associates, forging ahead armed only with industry contacts and positive attitudes.

Working out of a friend’s apartment, they put together a business plan with lots of assumptions, and headed to the bank to ask for a loan. James and Caroline remember, “sitting in front of this poor guy at the bank and explaining our business plan and what we ‘think’ we’re going to do. He kept looking at one of us and then the other, saying ‘How do you expect to make money? You don’t touch the money? You don’t buy or sell anything? You don’t have any lines, whatsoever?’ He thought we were out of our minds!”

Needless to say, they didn’t get the loan.

James reached out to Ed Bauer from Leviton Controls with a proposal to represent the line in NYC. Though Ed refused James’ offer, he did provide them with office space at Fifth Ave. and 28th St., with the understanding that they sell Leviton products. It was a just small room with a table and some chairs, but it was a solid launchpad for the partners.

They acquired their first exclusive line, National Cathode, and soon after, Modular International, which O’Blaney Rinker still represents today. A few years later, James and Caroline partnered in a working agreement with Electric Lighting Associates for specification work. This partnership enabled ORA to service design firms and lighting specifiers with a full range of lines and options.

Forward to 2020

Ten years and five office moves later, James, Diana, and Caroline keep going and growing. They’ve settled into two offices: their Midtown Manhattan location and an office in Paramus, NJ. Today, O’Blaney Rinker Associates represents 34 architectural lighting and controls lines and continues to expand. James confessed, “When we started, we thought 15 lines was ambitious.” The two are proud to employ a talented and dedicated team of eight, with Dave Wallace being the very first hire back in 2011.

James and Caroline credit much of O’Blaney Rinker’s success in the New York market to their volunteer work with the DLFNY and IESNYC. Caroline was president of the DLFNY 10 years ago, and remains an active member as co-chair of LEDucation. James is well known for hosting, entertaining, and creating videos for the IESNYC Lumen Awards since 2013. They have provided sponsorships for different local lighting events since the founding of ORA and often reached into personal funds to support a particular industry effort. O’Blaney Rinker is currently a corporate sponsor of DLFNY, a platinum sponsor for LEDucation, a silver sponsor for IESNYC, and a bronze sponsor for IALD-NY.

A 10th anniversary is celebrated with tin or aluminum to represent the durability and flexibility needed to sustain a partnership. The COVID-19 pandemic has proved a formidable challenge, as it has for many in the lighting industry and for New Yorkers, in general. The O’Blaney Rinker team transitioned quickly to working remotely. They seized on digital opportunities to keep designers plugged in to the latest products with ORA Short videos hosted on their website and their YouTube channel. Weekly luncheons and coffee chats online maintain the team’s easy camaraderie, and have strengthened relationships in tough times.

Raising our glasses

“We feel very lucky and thankful to those who believed in us and gave us the opportunity to prove they were right,” James said. Caroline added: “We are grateful to our staff, clients, manufacturers, and colleagues throughout the lighting industry. We remain strong and look forward to what the future might bring.”