ORA Launches Bold New Branding

Originally, the company’s founding members’ names and reputations were critical to launching the agency. But the acronym ORA (pronounced OR-ah) is already standardized in the New York marketplace, a testament to the strong presence of the larger team. The new logo will remind designers of the strengths and support that ORA brings to the marketplace.

“The ORA specification sales team and inside personnel stand ready to navigate and support the channel, as the vibrant NYC lighting community takes on the challenges of 2024 and decades to come,” said ORA Principal James O’Blaney. “With a collective 100+ years of education and experience across the spectrum of design, engineering, architecture, and distribution, we provide services from schematic development through project completion and aftermarket service. Along with our partners, we turn lighting ideas into practical and economical solutions.”

A new website carries the founding partners’ names, but offers a clean new look, insights on the team, and direct contact info (no forms to fill out). The interactive line card is now searchable by product type, as well as certifications such as Made in the USA and IBEW. An extensive inspiration gallery is growing weekly with images of award-winning applications and superior design solutions.