ORA Launches Bold New Branding

Disrupters of the New York City architectural lighting design market, O’Blaney Rinker Associates (ORA) reshapes to meet new challenges.

Over 14 years, O’Blaney Rinker Associates established the benchmark for exemplary service and ingenuity as the region’s premier, independent lighting manufacturer representative agency. The 2024 rebrand not only streamlines the company’s name to ORA, the fresh logo and resource-rich new website are helping shape the future of the sales channel. The ORA brand and business model speak universally to manufacturing partners and clients throughout the design and construction communities.

Originally, the company’s founding members’ names and reputations were critical to launching the agency. But the acronym ORA (pronounced OR-ah) is already standardized in the New York marketplace, a testament to the strong presence of the larger team. The new logo will remind designers of the strengths and support that ORA brings to the marketplace.

“The ORA specification sales team and inside personnel stand ready to navigate and support the channel, as the vibrant NYC lighting community takes on the challenges of 2024 and decades to come,” said ORA Principal James O’Blaney. “With a collective 100+ years of education and experience across the spectrum of design, engineering, architecture, and distribution, we provide services from schematic development through project completion and aftermarket service. Along with our partners, we turn lighting ideas into practical and economical solutions.”

A new website carries the founding partners’ names, but offers a clean new look, insights on the team, and direct contact info (no forms to fill out). The interactive line card is now searchable by product type, as well as certifications such as Made in the USA and IBEW. An extensive inspiration gallery is growing weekly with images of award-winning applications and superior design solutions.

Back Row (l to r): Dave Wallace; Jennifer Mason; Diana O’Blaney; James O’Blaney; Jessie Grillo:
Jamie Eck; and Andrea Martinez
Front Row (l to r): Matt Vincelli; Carl Jenkins; Kaitlyn Lembo; and Jonathan Riconda

As many already know, ORA has been a strong supporter of the Designers Lighting Forum’s LEDucation Trade Show and Conference, in addition to other industry organizations and events. Look to the ORA website for upcoming info on LEDucation 2024 in March, as well as agency and industry functions throughout the year.

The rebrand is a signal to the marketplace that the ORA team brings technical acumen, deep industry knowledge, creativity, and passion to lighting and lighting design. We assist our cadre of independent lighting manufacturers in understanding the demands of the New York City marketplace, bringing inspired lighting solutions to the design community.

Feel free to browse through our website redesign and Brands database and follow us on social media to keep up with all the news. Contact us to set up a presentation on the latest architectural lighting design trends and technologies, and see how we can help you grow your business with our dynamic support.

Call 212.577.2552 or email info@oblaneyrinker.com today!