Monthly Archives: September 2020

O’Blaney Rinker Associates Celebrate 10 Years!

The O’Blaney Rinker team reunited (with safe social distancing) to raise their glasses to O’Blaney Rinker Associates’ 10 year anniversary. In a large spaced-out setting at an Upstate restaurant, the ORA team surprised James O’Blaney and Caroline Rinker with a bottle of Rare Champagne to celebrate the special occasion.

According to Jessie Grillo, Inside Sales Manager, “What James and Caroline have achieved through careful management of this company and our team is much like the methodical development of fine Champagne. The grapes of any great vintage must persevere through harsh conditions of drought or cold. Like vintners, James and Caroline have blended and tended their company, adding just the right elements at the right times for taste and effervescence. They offer a singular, sparkling presence in our lives as employers as well as in the lighting industry.”

Harvest 2010

The scene is a crowded, crazy Greek restaurant in New York when James made an ambitious pitch to Caroline: “What do you think about becoming partners in our own lighting agency?” After some thought, Caroline agreed. Both quit their respective companies and on September 10, James, his wife Diana, and Caroline officially formed O’Blaney Rinker Associates, forging ahead armed only with industry contacts and positive attitudes.

Working out of a friend’s apartment, they put together a business plan with lots of assumptions, and headed to the bank to ask for a loan. James and Caroline remember, “sitting in front of this poor guy at the bank and explaining our business plan and what we ‘think’ we’re going to do. He kept looking at one of us and then the other, saying ‘How do you expect to make money? You don’t touch the money? You don’t buy or sell anything? You don’t have any lines, whatsoever?’ He thought we were out of our minds!”

Needless to say, they didn’t get the loan.

James reached out to Ed Bauer from Leviton Controls with a proposal to represent the line in NYC. Though Ed refused James’ offer, he did provide them with office space at Fifth Ave. and 28th St., with the understanding that they sell Leviton products. It was a just small room with a table and some chairs, but it was a solid launchpad for the partners.

They acquired their first exclusive line, National Cathode, and soon after, Modular International, which O’Blaney Rinker still represents today. A few years later, James and Caroline partnered in a working agreement with Electric Lighting Associates for specification work. This partnership enabled ORA to service design firms and lighting specifiers with a full range of lines and options.

Forward to 2020

Ten years and five office moves later, James, Diana, and Caroline keep going and growing. They’ve settled into two offices: their Midtown Manhattan location and an office in Paramus, NJ. Today, O’Blaney Rinker Associates represents 34 architectural lighting and controls lines and continues to expand. James confessed, “When we started, we thought 15 lines was ambitious.” The two are proud to employ a talented and dedicated team of eight, with Dave Wallace being the very first hire back in 2011.

James and Caroline credit much of O’Blaney Rinker’s success in the New York market to their volunteer work with the DLFNY and IESNYC. Caroline was president of the DLFNY 10 years ago, and remains an active member as co-chair of LEDucation. James is well known for hosting, entertaining, and creating videos for the IESNYC Lumen Awards since 2013. They have provided sponsorships for different local lighting events since the founding of ORA and often reached into personal funds to support a particular industry effort. O’Blaney Rinker is currently a corporate sponsor of DLFNY, a platinum sponsor for LEDucation, a silver sponsor for IESNYC, and a bronze sponsor for IALD-NY.

A 10th anniversary is celebrated with tin or aluminum to represent the durability and flexibility needed to sustain a partnership. The COVID-19 pandemic has proved a formidable challenge, as it has for many in the lighting industry and for New Yorkers, in general. The O’Blaney Rinker team transitioned quickly to working remotely. They seized on digital opportunities to keep designers plugged in to the latest products with ORA Short videos hosted on their website and their YouTube channel. Weekly luncheons and coffee chats online maintain the team’s easy camaraderie, and have strengthened relationships in tough times.

Raising our glasses

“We feel very lucky and thankful to those who believed in us and gave us the opportunity to prove they were right,” James said. Caroline added: “We are grateful to our staff, clients, manufacturers, and colleagues throughout the lighting industry. We remain strong and look forward to what the future might bring.”

TechoLED Introduces BX-M series

The BX-M Series is an indoor modular system utilizing a central hinge that can connect up to four linear profiles for designers to create architectural patterns. 
With a contemporary flair, this pendant is ideal for office meeting or work areas, large halls, cafeterias, healthcare, gyms or even hospitality applications!

Download Spec Sheet »

  • LED: Samsung LED Chips, 2700-5000K, Dynamic White and RGBW Available, 80CRI (90 optional)
  • OPTICAL: Direct Illumination, 110° Beam Angle
  • CONSTRUCTION: High Grade Aluminum Extrusion 2.2 x 3.2”, Die Cast End Caps, PMMA Diffuser, Integral Driver, Powder Coat Finish.

For more information on the BX-M Series or other TechoLED architectural solutions, contact us at 212.577.2552 or email us at O’Blaney Rinker

Kelvix PAVEX Inground Hardscape Fixtures – Built like a Tank!

Kelvix introduces Pavex™ and Quix™ to their variety of LED architectural lighting fixtures. If you are looking for fast lead times, trouble-free installation and cost effective lighting solutions, Kelvix is the way to go!


Pavex is built tough with an IK10 impact rating that can withstand 11lbs of mass dropped from 1-1/2 feet and a drive-over rating of 10,000 lbs! It’s available in Linear, Round, Square or Rectangular luminaires and in a variety of sizes. More »

Product Features Include:

• Perfect for Pavers, Gravel, Soil, Decks, Etc. (Not for Use in Concrete)
• Pure White Tempered Glass
• Drive-Over Rated
• Non-Slip Textured Surface
• High Impact Rated / IK10
• Custom Sizes Available

QUIX™ Cove Lighting

Developed from their Modulight Series, Kelvix’s Quix is the ultimate in fast, economical cove lighting. Quix is 120–277V, modular, and offers 0-10V dimming. It offers amazing performance, at a budget far below the competition. Download Specs »

Product Features

• Antimicrobial Finish Now Available
• 0–10V Direct Control
• Universal 120–277V Input
• Easy Linking Connection
• Diode Free Illumination
• Indoor Use
• Up to 200W Maximum Run Length

Take a Moment to Learn More About the New Products from Kelvix

For samples and more information about products from Kelvix, contact us at 212.577.2552 or email us at O’Blaney Rinker

Mirror, Mirror. On the Wall!

Solavanti Lighting has been providing the most popular mirror styles to the commercial and hospitality industry for decades. These unique styles can create an amazing bold statement when walking into a luxurious, modern bathroom or create a rich, contemporary feel to drab environment. Mirrors also provide a larger, spacious feel to rooms in general. Solavanti offers customization for each.

Following are a few of Solavanti’s styles to choose from. To view the entire collection, visit Solavanti Bathroom »

Rectangular Left Right Up Lit Mirror

Left and right side illumination with top glow mirror. Square and rectangular available.
Download Specs »

Square Front Lit Mirror

Front lit square mirror for all around glow.
Download Specs »

Illuminated Mirror + Magnifier

Bathroom mirror with single-sided, satin light exit.
Download Specs »

Vertical Lit Slit Mirror

Incorporated LED lighting vertically placed on mirror front.
Download Specs »

Round Front Lit Mirror

Full coverage lighting on circumference of mirror. Perfect for make-up stations.
Download Specs »

Rectangular Trim Lit Mirror

Illumination within the frame for a soft and soothing warm light.
Download Specs »

For more information on Solavanti mirrors or products, contact us at 212.577.2552 or email us at O’Blaney Rinker

New Products from Voigt Lighting

Voigt Lighting has a complete line of architectural products to meet your design challenges and budgets. Specializing in customized solutions, Voigt welcomes the most creative imagination. Located in Garfield, NJ, Voigt has the capability and flexibility to handle production orders of all types and sizes.


Polos is a Miniature linear bar fixture with continuous runs up to 8’ per section.


• Suspensions:

– Round arm: up to 8” from wall or 8’ from ceiling
– Rectangular arm: up to 18” from wall
– PowerUp aircraft cable

• Efficacy: up to 2000 lumens /ft.
• Color temps.: 2.7k, 3k, 3.5k, 4k, 5k or 6.5k
• Optics: Clear or frosted 120° distribution or wall / ceiling grazing focused 10° distribution.
• Shure Seal Powder Coat Finish available in white, black, dark bronze or silver. Custom colors available
• Download Spec Sheet »

Squon LED

Squon LED and Squon LED Square are customized versions of the decorative “Zon” family of luminaires.


• Constructed of aluminum, extruded metal.
• Direct / Indirect illumination
• UL rated class II remote driver.
• Shure Seal Powder Coat Finish available in white, black, dark bronze or silver. Custom colors available
• Custom Design Configurations
• Download Spec Sheet »


The Ammon-R pendant has a clean architectural look for a variety of applications. The pendant can be manufactured in single or multi-head designs. Features highly efficient LED’s for energy savings and a greener environment.

• Available in 4, 6, 8 or 10 inch diameters
• LENS: White or Frost acrylic
• Finish available in white, black, dark bronze or silver. Custom colors available
• Download Spec Sheet »

For more information on Voigt Lighting architectural products, contact us at 212.577.2552 or email us at O’Blaney Rinker