Mission

The mission of O’Blaney Rinker Associates is to provide a unique lighting manufacturers rep agency experience to the New York City Lighting community that specializes in architectural lighting and service. We are a boutique design alternative lighting agency that provides service from schematic development through the project completion and after market service for our clients and manufacturers.


James O’Blaney

James O’Blaney started in the lighting industry in 1987 working at an electrical wholesale distributor in Southern California. Since then he has worked in lighting distribution and as manufacturer representatives in California and New York City. James is very dedicated to his clients and works very hard to avoid and solve any problems that arise. In his leisure time, James trains and competes in triathlons and loves to travel and cook. (He makes a mean pulled pork!)

Caroline Rinker

Caroline has 30 plus years experience in the New York City Lighting Community in Manufacturing, Distribution and Independent Sales Agency. She started her career in Distribution and developed relationships with both General and Electrical Contractors. At Enterprise Lighting Sales, an independent Sales Agency, she held the executive VP position and had hands on experience in all facets of the business and also developed relationships with the NYC specification community. She was National Sales Manager at Mark Architectural Lighting where she developed Sales with national sales representatives and specifiers thru out the country. She currently is a member of the IES, a board member of the Designers Lighting Forum of NY and is Co-Chair person on the LEDucation committee.

Diana O’Blaney

Diana earned a BS in Accounting from VA Commonwealth University in Richmond VA in 1994 and got CPA certification in both VA and NY. She spent sixteen years counting beans before taking time off to count piggies (20, repeatedly).  With her children now able to account for themselves, Diana triumphantly returns to the professional world, where she will draw on her prior experience as controller of a lighting distributor as well as her six years spent as Audit Manager for Berard & Donahue, CPA’s in Suffern NY, to make sure our books are as clean as her kid's toes (well, ok, maybe cleaner).

David Wallace

David started his career in the lighting industry as a Lighting Technician at Relle Electric. He is handy with a tool belt and supervised the install and maintenance on various commercial projects throughout New York. He then moved on to Flextronics providing technical support and maintenance on wireless devices. He comes to O'Blaney Rinker Associates from USAI, where he held the position of inside sales/quotations for the Western US Sales Market. He enjoys baseball and fishing.

Olivia Schaeffer

Olivia began her career in lighting at FontanaArte, when she moved to New York in 2012. Olivia has found her true niche as a manufacturers representative. Prior to working in lighting, Olivia worked as a personal shopper at Neiman Marcus, and also worked for an Image Consultant. She has a BA in Psychology from the College of Wooster (Wooster, Ohio), and has a certificate in Image Consulting from The Fashion Institute of Technology. In her spare time, Olivia peruses for treasures in vintage and antique shops, sees as much live music as she can, and is on an endless search to find the best tacos in New York City.